Cox Cable Testing Paid “Fast Lane” Service with a Sneaky PR Twist: They’re making it for gamers. Don’t let them spin you!

Cox Cable Testing Paid “Fast Lane” Service with a Sneaky PR Twist: They’re making it for gamers. Don’t let them spin you!

EDIT: Good to see that our posts and votes here count. Apparently, someone at Cox got wind of this post and took exception to the Variety article. Variety has updated its article with the following disclaimer:

Correction: Variety initially erroneously reported that Cox Elite Gamer Service was a form of “fast lane” service, when it actually doesn’t prioritize internet access. We have updated the story to reflect that and add more context.

Note to ISP’s – Consumers care about Net Neutrality, and we’re staying on top of developments.

Here’s part of the original post for reference:

Gamers are serious about their systems and work to get every edge on speed they can. PR and marketing doctors at Cox Cable are apparently using this to gain acceptance for Internet “fast lanes.” Brian Crecente at Variety reports:

Cox Cable is testing a new “Elite Gamer Service” a form of fast lane service for gamers that would prioritize internet use for those willing to pay an extra $15 a month.

The service is currently being tested in Arizona and only works with Windows PCs.

Cox Elite Gamer “automatically finds a faster path for your PC game data, reducing the lag, ping spikes, and jitter that stand in the way of winning,” according to the official site for the service. The site also notes that compared to standard Cox Internet, users will experience up to 34% less lag, 55% fewer ping spikes, and 45% less jitter.

The service lists specific games that Cox says will be supported by the service, including “Fortnite,” “Overwatch,” and “Apex Legends.” …

Of course, those of us who support Net Neutrality are against ISPs creating paid fast lanes that could leave “regular” users in the dust and offer a clear advantage to select businesses.

EDIT: ANOTHER UPDATE. A new article is out that rightly questions whether the “fast lane” terminology is merely semantics.” Here’s an excerpt of an article by Ashley King of Digital Music News:

So why exactly isn’t this a textbook ‘fast lane,’ again?

Cox says the new service doesn’t constitute a fast lane because it doesn’t prioritize data over anyone else, but it does prioritize game data. In the rather non-sensical explanation, the ISP has stated that some data isn’t all data, so therefore, the ‘fast lane’ moniker doesn’t apply.


King also notes in her article:

The site advertises a reduction in lag, ping spikes, and jitter for gamers for an extra $15 a month.

That raises another uncomfortable question: Is Cox planning to deliberately slow connections for non-paying gamers?

The $15 fee includes access for two computer users and is available to customers with the Cox Preferred Internet 100 service or above. Despite a Cox spokesperson’s assurances that the service is not a fast lane, the terms of service seem to paint a different picture.

submitted by /u/LizMcIntyre to r/MarchForNetNeutrality
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