Disney Is Building Facial Recognition to Figure Out When You’ll Laugh During Toy Story 5

Disney Is Building Facial Recognition to Figure Out When You’ll Laugh During Toy Story 5

The Walt Disney Company is using AI to determine how much audiences enjoy every single moment of their films. At IEEE’s Computer Vision and Pattern Recognition last weekend, Disney Research and Caltech explained their technique for tracking the facial expressions of people watching movies… researchers used infrared cameras to film the audiences of 150 showings of nine movies, including recent Disney films Star Wars: The Force Awaken, Zootopia, Inside Out, and Big Hero 6.

It’s come to theaters now. You watch the movie… while the movie watches you.

You don’t need a crystal ball to predict that this will come to every part of the world it technically can. It’ll be in cars, in restaurants for big-data Google-enabled analytics of how much people smile or laugh when eating which kinds of foods with how much of which ingredient in them. Stores and shops, window displays, checkout counters.

And just like everything so far, 95% won’t mind because they “have nothing to hide”.

We’ve only seen the beginning.

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